Perfect Pair is an optometry office providing comprehensive eye examinations as well as an optical shop selling glasses and contact lenses. The primary business driver is eye examination fees and sales of glasses. The target client base is anyone with vision care needs, with additional focus to women in their 30s to 50s, as they are typically the decision makers of the household for vision care.

 

The primary objective is to create a website that will introduce us to our patients and to inform them of what we do.  The website should convey a professional image, while also focusing on the up to date fashion and style that our glasses can provide.  We also want to stress the importance of regular comprehensive eye health examinations and its importance in maintaining good vision.

 

You can see the finished website here: www.perfectpairoptometry.com